Company owned and managed by its owner,
Macro environment analysis, deals with competitive intelliegnce, tells about the broader discipline of
reasearches, analyses and formulates data/information of any environment organisation.
Business intelligence , repsonsible for financial department, measuring market shares, setting growth
target.
Market intelligence:deals with analysing, supplying,applying information about external market envi-
ronment.
Micro environment analysis:Strategic steps necessary to achieve a specific a marketing objectives e.g
productions, services, brand, production lines.
Wednesday, March 21, 2007
MY VIEW
Marketing, buying ,selling,promotion,distribution,, selling of production or services in the market, are items that make marketing successful.
The role and sigificance of marketing in my life has made me capable of managing several important roles , supervising, as well as connections between customers and critical firm elements including connecting the customers to.......................................................................
· Products
· Service delivery
· Financial accountability
These results show that the maketing functions contribute to perceptions of firm´s performance
new product performance and consumer relationship performance. Marketing has helped me and has been visible in my ordinary life for instance in the pursuit of attention , ego or power in everyday life which means that people market themselves or compete for attention in conversation, languages and relationships.i think that I may not manage without marketing.
The role and sigificance of marketing in my life has made me capable of managing several important roles , supervising, as well as connections between customers and critical firm elements including connecting the customers to.......................................................................
· Products
· Service delivery
· Financial accountability
These results show that the maketing functions contribute to perceptions of firm´s performance
new product performance and consumer relationship performance. Marketing has helped me and has been visible in my ordinary life for instance in the pursuit of attention , ego or power in everyday life which means that people market themselves or compete for attention in conversation, languages and relationships.i think that I may not manage without marketing.
SOLE PROPRIETORSHIP
Company owned and managed by its owner,
Macro environment analysis, deals with competitive intelliegnce tells about the broader discipline of
reasearches, analyses and formulates data/information of any environment organisation.
Business intelligence , repsonsible for financial department, measuring market shares, setting growth
target.
Market intelligence:deals with analysing, supplying,applying information about external market envi-
ronment.
Micro environment analysis:Strategic steps necessary to achieve a specific a marketing objectives e.g
productions, services, brand, production lines.
Macro environment analysis, deals with competitive intelliegnce tells about the broader discipline of
reasearches, analyses and formulates data/information of any environment organisation.
Business intelligence , repsonsible for financial department, measuring market shares, setting growth
target.
Market intelligence:deals with analysing, supplying,applying information about external market envi-
ronment.
Micro environment analysis:Strategic steps necessary to achieve a specific a marketing objectives e.g
productions, services, brand, production lines.
WHAT I AM
As a customer , I preffer to be practical and go for things that are important to me, both in products and otherwise.
Personal factors: I always go for reserved , not very flashy items, because duration of products matter more to me.
Psychological factors: It is good to think of the side effects of the what are availabe in the market, the risks involved in thinking of a particular product to buy, or the materials involved in productions.
Social factors: Most importantly , I think of my environment, what products are applicable, useful and
acceptable so that it gives a positve message to me as a consumer.
Personal factors: I always go for reserved , not very flashy items, because duration of products matter more to me.
Psychological factors: It is good to think of the side effects of the what are availabe in the market, the risks involved in thinking of a particular product to buy, or the materials involved in productions.
Social factors: Most importantly , I think of my environment, what products are applicable, useful and
acceptable so that it gives a positve message to me as a consumer.
TARGETING STRATEGY
The product (body cream) I use is targeted toward young women between the ages of 22 – 35 because the special ingredients used in production would the very useful to these segments.
Other segments in the company selling my products are the older women whom their skin needs more
care to maintain and massage their skin to reduce aging periods and feel fresher.
The strategy they apply is to reduce prices to attract more customers, to know what they preffer better and how they would like to be treated.
Other segments in the company selling my products are the older women whom their skin needs more
care to maintain and massage their skin to reduce aging periods and feel fresher.
The strategy they apply is to reduce prices to attract more customers, to know what they preffer better and how they would like to be treated.
SOMETHING I LOVE
The core of my product is that it has come to a level of uniqueness, almost pe-
rfect for those who use it, my product has served its users well enough that they place orders even when unavailable, there also has been positive remarks about the existence,customer service, delivery on time.Argument about why my product is getting the most attention is on but the point is that my customers like what they are getting and the patronage is on the high side because listen and appreciate my customers efforts, I do get feedbacks from time to time, and my product is yeilding positive results
social,physical, evironmental levels.
rfect for those who use it, my product has served its users well enough that they place orders even when unavailable, there also has been positive remarks about the existence,customer service, delivery on time.Argument about why my product is getting the most attention is on but the point is that my customers like what they are getting and the patronage is on the high side because listen and appreciate my customers efforts, I do get feedbacks from time to time, and my product is yeilding positive results
social,physical, evironmental levels.
I WAS HIT
My communication efforts by people selling my products are great, they use all promtional mix ingredients to spice up my products to give satisfaction to the customers e.g
personal selling: By orally communicating and developing business relationships with
the potential customers with the intentions of making sales.
Advertising: Through magazines, televisions, cinema, billboards,posters with the intention
to persuade the public.
Public relation tools: By communicating products, brands and business placements in the media.
These are the ways to total marketing communication programme in business.It is very important to
get our messages across.I am affected by these measures positively and to be aware that people like
what my product offer them, makes me appreciate this market the more.
personal selling: By orally communicating and developing business relationships with
the potential customers with the intentions of making sales.
Advertising: Through magazines, televisions, cinema, billboards,posters with the intention
to persuade the public.
Public relation tools: By communicating products, brands and business placements in the media.
These are the ways to total marketing communication programme in business.It is very important to
get our messages across.I am affected by these measures positively and to be aware that people like
what my product offer them, makes me appreciate this market the more.
AT ANY COST?
My product s are affected by pricing decisions in so many ways like for instance,
Environment: What is available, quality, cost, economy statues(inflation,deflation) or mo-
nopoly.
Competition:The availability of numerous alternative solutions will usually limit pricing flex-
ibility.
The market: Identifying and understanding the type of market to sell e.g is the market going to before many buyers , competitors , unique products e.tc in other words known as controlled market.
Prospects:Market trends,changing customers interest, demands due to seasonal consideration
(lower prices in summer) because of the targeted set of people.
POLICIES:I will employ other possible avenues to make sure that whatever decisions taken will not
disrupt the progress in business, I t will be a good idea to have other things in place as a cover up or shield against sudden changes.Preparation before hand is important to future occurances.I hope that my business will be affected by this policy positively.
Environment: What is available, quality, cost, economy statues(inflation,deflation) or mo-
nopoly.
Competition:The availability of numerous alternative solutions will usually limit pricing flex-
ibility.
The market: Identifying and understanding the type of market to sell e.g is the market going to before many buyers , competitors , unique products e.tc in other words known as controlled market.
Prospects:Market trends,changing customers interest, demands due to seasonal consideration
(lower prices in summer) because of the targeted set of people.
POLICIES:I will employ other possible avenues to make sure that whatever decisions taken will not
disrupt the progress in business, I t will be a good idea to have other things in place as a cover up or shield against sudden changes.Preparation before hand is important to future occurances.I hope that my business will be affected by this policy positively.
NICECELY AVAVILABLE?
My product distribution is organised very well and on time as it should.
Maketing channels are the avenues or routes of making sure that the goods and services get to the final consumers, for e.g title, information, promotion, payment mavoe along this channel., It is simply processes involved in making goods and services available to the customers.
Internal and External analysis of the shop I buy my product from is a well known shop to these new generation, shopes like body shop , anttila, sokos e.tc. are always ready to supply in any quantity demanded of them, they are in the business of reaching to memebers of the public with their products.
They are available in magazines, nets, tv´s, post e.t c.They are all accessible in every area as well asspots that people can reach them easily, like easy and good connectiing routes.
Maketing channels are the avenues or routes of making sure that the goods and services get to the final consumers, for e.g title, information, promotion, payment mavoe along this channel., It is simply processes involved in making goods and services available to the customers.
Internal and External analysis of the shop I buy my product from is a well known shop to these new generation, shopes like body shop , anttila, sokos e.tc. are always ready to supply in any quantity demanded of them, they are in the business of reaching to memebers of the public with their products.
They are available in magazines, nets, tv´s, post e.t c.They are all accessible in every area as well asspots that people can reach them easily, like easy and good connectiing routes.
My product is as well peoples` choice because I have targeted the most interesting people who are in need of product result and are willing to patronize and support my shop.It is not just about making profit but the interest of my customers is important and I should maintain our business relationships
PEOPLE AS A COMPETITIVE TOOLS
Personnel in my company are the well trained proffessionals in various field, they are capable and can handle daily challenges at work. they are focused on customer satisfactions, they are productive when it comes to serving customers, they are patient,sociable and friendly in order to make customers comfortable, work with them in terms of making choice in products, listening to customers at any time and provide advise when necessary.
The company has made sure that the personnel are comfortable within the working premise, receive salaries on time, bonuses and compensations with due , breaktimes, considerations as they could have one problem or the other, healthcare provisions, free access to official equipments and communication among staff.
The company has made sure that the personnel are comfortable within the working premise, receive salaries on time, bonuses and compensations with due , breaktimes, considerations as they could have one problem or the other, healthcare provisions, free access to official equipments and communication among staff.
RELTAIONSHIP
I have been involved in customer relationship managemen twhen I worked with companies whose products are still in the market and my role then was to attend to customers and be attentive to their needs as demands were placed so much, I hade to make contact with customers through phone calls, letters, mails, messages including arranging meetings outside the office because ,I needed to get them wherever, however and whenever, I was in the business of customer relationhip and sales went so well.I have always been a customer to other shops and people , so I know what it like , and how I would preffer to be treated so i used those opportunity to make a difference to others
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