As a customer , I preffer to be practical and go for things that are important to me, both in products and otherwise.
Personal factors: I always go for reserved , not very flashy items, because duration of products matter more to me.
Psychological factors: It is good to think of the side effects of the what are availabe in the market, the risks involved in thinking of a particular product to buy, or the materials involved in productions.
Social factors: Most importantly , I think of my environment, what products are applicable, useful and
acceptable so that it gives a positve message to me as a consumer.
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