Company owned and managed by its owner,
Macro environment analysis, deals with competitive intelliegnce tells about the broader discipline of
reasearches, analyses and formulates data/information of any environment organisation.
Business intelligence , repsonsible for financial department, measuring market shares, setting growth
target.
Market intelligence:deals with analysing, supplying,applying information about external market envi-
ronment.
Micro environment analysis:Strategic steps necessary to achieve a specific a marketing objectives e.g
productions, services, brand, production lines.
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