TARGETING STRATEGY

The product (body cream) I use is targeted toward young women between the ages of 22 – 35 because the special ingredients used in production would the very useful to these segments.
Other segments in the company selling my products are the older women whom their skin needs more
care to maintain and massage their skin to reduce aging periods and feel fresher.
The strategy they apply is to reduce prices to attract more customers, to know what they preffer better and how they would like to be treated.